On May 5, 1609, the Virginia Company of London sends Captain Samuel Argall to Virginia to explore a more direct route to Virginia instead of going south along the coasts of Europe and Africa and then sailing west to the Caribbean and then north up the Gulf Stream along the Atlantic coast of America. The traditional southern route is the one John Rolfe and the Sea Venture will take ten days later.
The rationale for trying a more northern route is twofold. First, despite the peace treaty of 1604 between England and Spain, the Spanish are attacking English ships in the Caribbean. For example, in 1606, the Richard, a ship of the Virginia Company of Plymouth which holds the royal charter for more northern lands, sails the traditional route to the Americas and is then to head up to Pemaquid on the Maine coast north of the Kennebec River, but it is captured by a Spanish ship and all hands are sent to Spain and imprisoned. The second reason is to see if they can find a faster route to Virginia.