The Three G’s – Gold, Glory, and God


The Virginia Company of London proclaims that Protestant English colonization of America is God’s will. They get ministers to preach that God wants a Protestant English colony in Virginia rather than a Catholic Spanish colony like Mexico, most of South America and Central America, and St. Augustine in what is now Florida. The Virginia Company of London also preaches that it is God’s will to evangelize and convert the native savages of Virginia to the Protestant religion. So Rolfe’s goals are in line with what today are called the three G’s of colonization, Gold (literally or figuratively), Glory (of self and/or King and country), and God.

John Rolfe Invests In His Venture

Investing In His Venture

Rolfe takes care of the money or investment needed for every entrepreneurial venture by buying shares in the Virginia Company of London. He thereby secures passage to Virginia for himself and his wife, and land for planting in Virginia.

Finding a Market Need

John Rolfe sees an opportunity, he identifies a market need that people will pay for, to break the Spanish monopoly of the mild tobacco the English prefer. Rolfe’s goal in traveling to Virginia is to grow the mild Spanish tobacco in Virginia, cure it, and export it to England at great profit, thereby bettering himself.

Seeking His Fortune Across the Sea in Virginia

The Sea Venture is the flagship of the nine vessel fleet assembled to rescue the so-far disastrous two year old attempt to establish an English colony in Jamestown, Virginia. John Rolfe had his 24th birthday just nine days before, on May 6, 1609. He is a gentleman farmer, not an adventurer, soldier, or craftsman like most of the passengers. And to underscore the fact he is a settler not an adventurer, he is accompanied by his wife, Sarah Hacker, whom he married the previous year. Although she probably doesn’t realize it yet, Sarah is likely pregnant with their first child when she boards the Sea Venture.

Financial Success and Political Peace in Which to Thrive

Financial Success and Expansion

John Rolfe’s two important contributions, the financial success and the period of peace for the first permanent English colony in the Americas, led to the establishment of the English common law and the English cultural heritage of representative government and religious freedom on which the United States of America was founded. If John Rolfe hadn’t created a financially successful industry and fallen in love with Pocahontas, we could have a French, Spanish, or even Dutch heritage.


One entrepreneurial goal.


What is being an entrepreneur all about? The dictionary defines an entrepreneur as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”

Who becomes an entrepreneur, and why would you want to be an entrepreneur? Here it is in four words.

Creation. Freedom. Money. Legacy.

Being an entrepreneur is all about creating a venture that you have some control over, achieving the freedom to live life as you wish – doing what you want, when you want, where you want, and how you want – acquiring the money or wealth to do so, and leaving a business or financial legacy. And, oh, enjoying the game along the way.

Why do you need this book? This book will give you time-tested principles of entrepreneurship which will help you succeed in reaching your goals. America’s first entrepreneur illustrates all the important principles of entrepreneurship. America’s first entrepreneur was wildly successful within seven years using these principles after a series of seemingly insurmountable obstacles. His epic story is very inspiring. The industry America’s first entrepreneur created is not only still successful in America after 400 years, but has multi-billion dollar sales year in and year out.